New Year, New Western: Rebranding for the Times

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San Diego, CA (February 15, 2021) – Western Lighting and Energy Controls is beyond excited to launch our new website! Not all change is bad. We have streamlined navigation and upgraded our look to amplify what Western is all about. With it is our voice anew, imagery anew, and most importantly, a better and more aligned experience for our valued clients and community.

Jennifer Yorgey, Western’s Marketing and Communication Manager, has worked tirelessly on developing our new website and look. “I wanted our look to catch your eye without being too flashy,” she comments. “It was important to create a more personal experience so people can get to know us better. I wanted our website to reflect what it’s like working with Western: great user experience, easy to navigate, and useful information.” 

Our mission is to help define, understand, and execute all your project’s needs with the most quality expertise.

 

Quality

The redesigned logo and website are meant to reflect who Western is. We are more than sales agents for our manufacturer partners – we are an award-winning, employee-owned family whose code of excellence starts from within. You may have noticed our color palette has slightly shifted. While we’ve kept the blue (connotating our stability and long-standing within the industry), our signature green has been replaced with orange: a color that represents the positivity, creativity, and friendliness of our team members.

Team Western constantly goes the extra mile for each other as well as our customers. Put a face to your Western contact and meet the owners!

 

 

Reliability: Service Beyond Expectations

Western has dedicated personnel in San Diego, Los Angeles, Orange County, Riverside, and Inland Empire areas. Our solution-oriented team is split into subgroups to focus on specific clientele for any lighting, controls, or energy management needs. We guarantee a call back within 24 hours.

Our new website is suitable and easy to use throughout all platforms. We know you need aesthetically brilliant solutions in a time & budget-sensitive industry. Get inspired with examples of our previous jobs. Here are some frequently used links for customers looking for some quick answers

We pride ourselves in providing exceptional customer service and technical assistance. For our new friends, we have detailed what types of services we offer.

 

Expertise

Quality expertise is attained by a proactive commitment for thorough understanding in manufacturer processing, development, and technical product support. Our team is passionate about the varying elements in lighting and technological advancements in the field. We refuse to stop at general product information: we have technical, hands-on experience. You can count on Western to grow your business by proactively engaging everyone in the industry with various training opportunities.

It is now even easier to find live or digital training resources. Use our Education link to find upcoming in-person trainings, webinars, and on-demand videos.

 

We know there is a proliferation of options out there – let us ease your mind with our quality expertise.

 

We would love to know your thoughts on the new look. You can explore our digital gift here.

 

Love what you see? Get in touch with our Marketing Expert, Jennifer Yorgey, to submit your gallery image or for expert advice on digital marketing efforts.

 

 

About Western Lighting and Energy Controls
Western Lighting and Energy Controls is an employee-owned representative agency in Southern California. Since 1994, we have partnered with top manufacturers in lighting, controls, and energy management. We don’t just go for the sale – we focus on YOU: making sure you have full understanding of the product(s) in question and their technical detail. Along with educational opportunities offered, we ensure your project requirements and unique business needs are delivered on time, within budget, and of top quality. Whether you’re in design, budgeting, or installation processes, our teams will make your life easier with our quality expertise and proactive customer support.
To learn more about Western Lighting and Energy Controls, visit www.westernlightingandenergycontrols.com.

 

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